Atlanta GA

Freight Broker Training:Home|Atlanta GA

december, 2019

14dec(dec 14)7:00 am18(dec 18)4:00 pmAtlanta GA


Event Details

Freight Broker Training Atlanta GA.


Your business objective of all marketing and sales effort is to create an ongoing
personal corresponding relationship with your shipper, as a broker. As a trucker, you want
to find all shippers at each end of your dumbbell who ship between your two dumbbell
points, that require your equipment type. This trucking relationship is an arm’s length
relationship, not so personal. The only way to keep your shippers interested in what you do
for them is to work with complete integrity, and have accurate market information on
demand. Remember, Shippers can do what you do; you have to convince them that you
can do their search for trucking better than they can. Your entire position with the shipper
is that you search for backhaulers, which is very difficult for shippers to accomplish on their
own. Remember, shippers don’t want to use load boards because two things happen when
they do: one, their competition knows where they are distributing their products; and two,
shippers receive thousands of unwanted carrier phone ins looking for that posted load after
it has already been booked on someone else’s truck. Lastly, you are a Master Broker®
after graduating from class. Shippers seek a better source of information from a trained
person as opposed to the opposite.

Visit or Call 1-800-776-7067

Freight Broker Training Sales and Marketing Class


14 (Saturday) 7:00 am - 18 (Wednesday) 4:00 pm