Freight Broker Curriculum of our Hands on Classes

What you will learn in our 5 Day & D.O.B. Classes.

Curriculum2018-10-30T20:07:02+00:00

The purpose of our Freight Training  curriculum is to make learning easier. The program content is an accumulation of 40 years of brokering and trucking experience in the field, and in the classroom. Changes in the transportation brokering industry have been confusing and numerous. The latest law change is commonly referred to as MAP-21, which essentially eliminates the brokering conduct referred to as “Truck Brokering” (one authorized carrier hiring another authorized carrier). The only brokering now permitted by Law is “Licensed Property Brokering”, as defined, as of this writing, as 49 CFR 371.2. This brokering definition is what our curriculum all about.

The curriculum listed below is used in our 5 Day Hands On, Home School and Online classes offered by America’s oldest transportation brokering institution, LoadTraining. We make is simple by a flow chart format to aid in the act of learning to be a freight broker. Since 1987, LoadTraining has graduated thousands of students into the business of freight brokering. No other institution offers to train new brokers to avoid the startup trial and error pitfalls common in the industry.

Freight Training Curriculum

• History of modern trucking
• The Laws and the Broker License
• The application, Surety bond, and process agents
• State and Federal compliance issues
• Definitions
• The Broker Issue/Double Brokering
• Marketing
• Purchasing a database
• Creating and using your own database
• What is it you sell and to whom?
• How to sell
• Recommended communication strategies
• Recommended Sales strategies
• The Corporate image you generate
• A winning sales letter
• Getting shippers from the internet
• Getting carriers from a website
• Building an internet database
• E-Commerce strategy
• On-line activity
• Defining the relationship in providing a personal service to shippers
• Target marketing by definition
• The most successful sales process –to sell trucking services-to sell brokering
• The paradigm of spot market transportation
• The paradigm for the shipper
• The paradigm for the carrier. The Back hauler directory cross reference wall map
• Your office, your business plan
• Freight rate development theory
• Negotiated Rates Act of 1993 and 1995
• Credentials swap before contracting
• Tariffs
• Supply and Demand
• Creating a rate
• Prohibitions of a broker quoting a rate
• Brokers and market estimate
• Rate continuance from shippers
• Brokers liability for rates
• Positioning as a broker
• The quotation process
• The concept of notification time
• Obtaining exclusivity from the shipper
• Integrity remaining apart from the value and consideration
• Interrogatory questioning to streamline operational activity
• Turning your quote into an order
• Truck finding process
• Arbitration between shipper and carrier
• The booking process
• Negotiating for the “convenience of”
• Period between booking and consignment
• Your renegotiation position
• Bill of Lading as a contract between the consignor and the carrier vs. you negotiated rates contract
• Enforcement of Negotiations
• Brokerage Operation
• Soliciting carriers
• Soliciting shippers
• Strategy for the use of Loadboard
• Posts loads
• Creates a truck availability database
• Quotes rates to actual shippers
• Takes Phone Calls
• Responds to inquiries from shippers and carriers
• Loadmaster Ledger
• Your own website as a marketing tool
• Critical path method of planning
• Wrap up and review
• Test for Certification
• Re-consignment negotiations- Claim Negotiation
• Profitability for a roadmap to your paper
• Load Master Ledger(s)
• Final Exam – Oral and Open Book
• Attendees work with Master Broker to do rate development and begin operational control of the brokerage
• Attendee begins operations hands on control with mentoring from the Master Broker
• Attendee refines negotiating skills
• Collection calls
• Work with Master Broker to do rate development and begin operational control of the brokerage
• Finds trucks and books loads
• Work with Master Broker to do rate development and begin operational control of the brokerage
• Takes orders
• Finds trucks and books loads
• Backhauler rate and definition
• Lane appraisal
• The Rate Matrix
• Rate surveys between shippers and carriers
• Supply and demand indicators
• Back solicitation
• Comparable rates vs. survey rates
• Starting your brokerage with a thorough understanding of the market
• Wrap up and review

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